This facilitated online learning programme is for anybody who wants to learn how to:

  • Develop an unbeatable digital strategy
  • Understand the fundamentals of SEO
  • Create Google Ads and social media campaigns
  • Use content rate optimization techniques
  • Improve measurement capture 


Included: Access to the training platform, ten courses including training videos, material, tools, and templates.


Duration: This programme runs over a 6-month period and learners are expected to attend all ten if 10 courses to complete the programme requirements.  Learners are required to spend on average between 3 to 5 hours per week in training. We have allowed for a one-week gap between each course to allow for some flexibility in the overall programme timing.


The Digital Marketing Specialist programme includes the following courses:

  • Introduction to Digital Marketing
  • Digital Marketing Strategy
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) with Google Ads
  • YouTube and Display Advertising
  • Email Marketing
  • Website Optimization
  • Analytics and Performance Measurement
  • Conversion Rate Optimization



Digital Marketing Masterclass - August 2021