Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
But it can be overwhelming since it entails so many different aspects – which can lead you down a rabbit hole very quickly. We will help you to create a roadmap and clear objectives to make your digital marketing efforts successful in growing your business.

About Your Trainer

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Irma Karsten has more than 20 years’ experience in marketing, training, and consulting internationally. Her experience includes working in digital marketing agencies and as an in-house marketing manager for multi-national companies.

Irma specialises in training marketing specialists, business owners, and educators in digital marketing across industries and all levels – from foundational level to advanced.


Contact Details

Company: Lacuna Online Learning Ltd

Address:  720-22 Wenlock Road, London, N1 7GUGU



Training Courses and Programmes

Digital Marketing Masterclass - 2 Dec 2020

Digital Marketing Masterclass - 2 Dec 2020


This practical, instructor-led course is for digital marketers who want to learn how to optimise and integrate their digital marketing tactics to grow their businesses.


Included: Access to the live training classes, course notes, downloadable tools and templates, and a recording of the training sessions.

Duration:  This course is a 12-hour course that runs over a 3-week period with 6 x 2-hour classes twice per week. Learners are expected to attend all classes and spend an additional 3 hours per week on practical assignments and preparation.


The Digital Marketing Masterclass includes the following topics:

  • Developing an integrated digital marketing strategy

  • Understanding the Buyer’s journey

  • How to REALLY know who your ideal target audience is

  • Who are your competitors?

  • Fundamentals of the 7 core functions of digital marketing

    • Content Marketing

    • Search Engine Optimisation

    • Social Media

    • Email Marketing

    • Paid Advertising

    • Conversion rate optimisation

    • Data and Analytics

  • Content Strategy

  • Understanding Search Engine Optimisation

  • Introduction to Google Analytics

  • How to create Google ads

  • YouTube, PinterestFundamentals of the social media platforms:  Facebook, Instagram, Twitter, LinkedIn,

  • How to create effective social media campaigns

  • Email marketing simplified

  • Effective content planning

  • Measuring success with analytics and insights

  • Best practices, tips, and advice you won’t find anywhere else

Quick Links

© 2020, Lacuna Online Learning Ltd

Reg. 12767091

20-22 Wenlock Road, London, N1 7GU


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