Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
But it can be overwhelming since it entails so many different aspects – which can lead you down a rabbit hole very quickly. We will help you to create a roadmap and clear objectives to make your digital marketing efforts successful in growing your business.

About Your Trainer

Irma Karsten has more than 20 years’ experience in marketing, training, and consulting internationally. Her experience includes working in digital marketing agencies and as an in-house marketing manager for multi-national companies.
 

Irma specialises in training marketing specialists, business owners, and educators in digital marketing across industries and all levels – from foundational level to advanced.

Contact Details

Company: Lacuna Online Learning Ltd

Address:  720-22 Wenlock Road, London, N1 7GUGU

Website: www.lacuna-education.com

Email: irma@lacuna-education.com

Training Courses and Programmes

This practical, instructor-led course is for digital marketers who want to learn how to optimise and integrate their digital marketing tactics to grow their businesses.

Included: Access to the live training classes, course notes, downloadable tools and templates, and a recording of the training sessions.

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Duration:  This course is a 12-hour course that runs over a 3-week period with 6 x 2-hour classes twice per week. Learners are expected to attend all classes and spend an additional 3 hours per week on practical assignments and preparation.

The Digital Marketing Masterclass includes the following topics:

• Developing an integrated digital marketing strategy

• Understanding the Buyer’s journey

• How to REALLY know who your ideal target audience is

• Who are your competitors?

• Fundamentals of the 7 core functions of digital marketing

  • Content Marketing

  • Search Engine Optimisation

  • Social Media

  • Email Marketing

  • Paid Advertising

  • Conversion rate optimisation

  • Data and Analytics

• Content Strategy

• Understanding Search Engine Optimisation

• Introduction to Google Analytics

• How to create Google ads

• YouTube, PinterestFundamentals of the social media platforms:  Facebook, Instagram, Twitter, LinkedIn,

• How to create effective social media campaigns

• Email marketing simplified

• Effective content planning

• Measuring success with analytics and insights

• Best practices, tips, and advice you won’t find anywhere else